Instagram: @worldofhartwickatelier // Website : HartwickAtelier.com
FOR IMMEDIATE RELEASE
New York City - 03 October 2024 - Hartwick Atelier Unveils Debut Collections in New York: A New Era of Limited Edition Slow Fashion
Specializing in Handspun and Handwoven Fabrics, Natural Dye Silks, and Handcrafted Fine Jewellery
Sophisticated Lifestyle Collections, Made by Master of Heritage Craft
Hartwick Atelier, an emerging innovator in limited edition slow fashion, is thrilled to announce the launch of its debut collection of apparel, fine silk, and fine jewellery.
Hartwick Atelier is a fresh arrival on the slow fashion scene, presenting a euro chic ready-to-wear collection in finely-tailored artisanal fabrics and a handcrafted jewellery line that dazzles with hand-carved precious stones and fine gold.
Founder and Creative Director Angela Hartwick’s elegant lifestyle collection brings together the work of masters in Indian heritage craft with her years working as a stylist and filmmaker in Paris, Dubai and Mumbai. Showcasing the analogue beauty of handspun and handwoven fabrics, hand block prints, natural dyes, fine tailoring, and handcarved precious gems – each handcrafted piece in her collection is a glimpse into the rich history and intricate process that has gone into its creation.
The scope of the collection is a reflection of its founder’s own lifestyle, a spectacular and fascinating blend of cultures, elegance and earthiness. Her ethos comes together in this luscious offering with authentic range.
True to form, Hartwick Atelier’s launch is unfolding in a series of salon-style evenings along the path of Hartwick’s travels this fall, starting in Tatlayoko Lake, Canada where she and her photographer husband have hand built their off-grid homestead deep in pristine wilderness. Moderated, invite-only events in New York, Paris and Dubai will lead to a month-long boutique residency on Chiltern Street in London in December [a collaboration with longtime friend Mickey Ashmore, founder of the iconic handcrafted Sabah Shoes brand.]
“The intention is to invite people into a conversation about true sustainability in fashion, to create an opportunity to really see and feel the fabrics, and to foster an appreciation for the mastery in these pieces…”
“This collection came together over decades of world travel as creatives in fashion and film. At first glance, it’s an elegant lifestyle brand with a distinct character and gorgeous texture. But at its roots, this collection is a portrait of nature and sustainability through refined handcraft. It’s an analogue love story", says Angela Hartwick, Founder and Creative Director.
Click here for an invitation to our New York Press Event on October 17, 2024
Collection Previews:
Finely Tailored, Artisanal Apparel - TERRENE Collection
Handcrafted, Precious Fine Jewellery - LIMINAL Collection
Hand Block Printed, Natural Dye Silk Scarves - CELESTIAL Collection
Handwoven and Ayurvedic Yoga Mats - UPAYA Collection
Click here to view the Hartwick Atelier 2024/25 Launch Collection LookBook.
Key Features:
Every handwoven fabric holds a story of natural fibres, picked and spun into thread by hand and then loaded on a loom, where the rhythm and vision of a weaver manifests in the fabric itself.
Every shade of natural colour is a reflection of a season’s delicate balance of rainfall, sun and wind.
Each block print started as a tree, then a wood block, carved by hand into sets of intricate patterns, dipped and stamped layer by layer, revealing ancient motifs of Earth and sky.
Each brilliant gem - a piece of the Earth herself - is held by precious metals, moulded by fire at the hands of craftsmen whose skills have been refined over generations.
Availability:
Hartwick Atelier is releasing the collection in small batches online and in person around the world through a series of private events and online drops. Online orders ship from each launch city.
New York, NY: October 11 - 27, 2024
Paris, France: November 21 - 30, 2024
London, UK: December 6 - Jan 08, 2025
Dubai, UAE: January 23 - Feb 3, 2025
Media Contacts:
Olivia Johnston
Head of Marketing
+44(0)7385870056
olivia@hartwickatelier.com
Angela Hartwick
Founder and Creative Director
+13479224342
angela@hartwickatelier.com
